Core to every successful marketing campaign is strategic research and planning. That’s why we conduct a comprehensive business audit for all of our clients as they come on board. We get to know your company history, current operations, existing communications and marketing outreach, target audiences, overall industry, business goals and objectives, key selling points, competition, industry influencers, and more. It’s a huge information and intelligence gathering process that’s worth its weight in gold that allows us to map out a customized marketing strategy specific to your business. Let us show you how it’s done.
Content marketing has grown beyond a buzz word to become a marketing must. In fact, current-day content marketing generates three times as many leads as traditional outbound marketing. You are your content, which means it needs to be great – which means it needs to be compelling – more than that, actually. It needs to be compelling and unique in order to cut through the clutter of everyone else’s content, which is no small feat. On average, people spend more than 490 minutes a day consuming content. That’s over eight hours…and counting. At ClearBridge, we’re up for the challenge. Find out how we can create content that reaches the right people, at the right time, on the right device – and inspires them to act.
Video, instant streaming, Email Marketing, Blogging, Text and Instant Messaging, E-Commerce: These are just a few of the digital platforms dominating the online marketing world today. There’s no escaping it, but that’s okay, because we wouldn’t want you to. Digital makes today one of the most exciting times in history to be marketing a brand. The possibilities are endless, which can also make things overwhelming. ClearBridge will help you sift through all the options and choose the mix that’s right for you.
Not a numbers person? No problem, we've got you covered. Tracking and interpreting analytics is essential for any digital marketing program. Fortunately, there’s very little that we can’t measure today, with so many sophisticated tools available to help keep programs on track. We will work with you to decide what to measure, when to measure it, and which tool to use. We can train your team, or take care of all analytics for you. Just say the word.
More than 1 billion websites power the world’s information highway. If you own a business, or manage a non-profit organization, few tools are more important to your success. When designed as part of an overall marketing strategy, a website serves as the hub for all branded communications. It establishes your voice, identity and provides value on an ongoing basis. At ClearBridge, we create websites every day that are designed to tell your story, attract new customers and convert leads. Our platform of choice is WordPress, as it offers the most secure and advanced web environment available today. It also features a seemingly endless supply of plug-ins for use in maximizing the power and personality of your brand. All sites are mobile friendly and Search Engine Optimized — two features no site should ever go without.
Search Engine Optimization
Search Engine Optimization, or SEO, is as important as it sounds. It’s what makes Google and other search engines stand up and take notice. It’s also a bit of a science as effective SEO requires the perfect mix of keywords and high-quality content. One without the other simply doesn’t work. At ClearBridge, we identify your keywords early on and make sure they’re integrated throughout all of your marketing outreach. We also update them on an ongoing basis, as what is “key” today, may not be tomorrow. SEO is an ongoing process, one that we have down pat.